I always appreciate product packaging that is unique or especially creative so I guess that’s why I think a new product partnership between Hennessy cognac and street artist Futura is so cool.
Futura is designing a limited-edition bottle of Hennessy V.S. that has eye-catching abstract lines and shape and gets inspiration from the cognac’s warm-colored tones. The bottles, each individually numbered, are available beginning today.
In conjunction with the bottle launch, Futura also mentored students from the Pratt Institute as part of a competition where students created works of art that interpret Hennessy through their chosen mediums and got the chance to earn seed money to jumpstart their career and a trip to Paris, France.
I think these bottles would be a great gift and make for great conversation at any dinner party. I’m going to try to pick a bottle up this weekend. If you get one, let us know what you think of it.